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What does Trump know about branding? Absolutely nothing. Here’s why.

By Lyndon Johnson On April 15, 2019 · Add Comment · In Branding, Public Relations, Publicity, Strategy
(Thread) What does #Trump know about #brand? Clearly nothing, based on this tweet. Let me explain. First, a definition of brand. Brand is about values. It’s a promise made by organizations to live up to a core set of values. The #brand of an organization is determined by how well it lives up to theseContinue Reading
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PR, Marketing, Glossary, Definitions

PR & Marketing Glossary of Terms for Entrepreneurs

By Lyndon Johnson On December 19, 2017 · Add Comment · In Branding, Marketing, Public Relations, Publicity, Strategy, Toronto
Actionable relationship = a relationship that has marketing value because the person or group of people will take a specific action when asked to do so Advertising = the placement of owned (media) content for a fee.  The rate varies depending on the location, duration, the number of people that are likely to see it,Continue Reading
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What Is Brand?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Branding, Communications Strategy, Lean Communications Methodology, Strategy, Toronto
You often hear entrepreneurs talking about launching a brand. The reality is it is not something that you create and communicate to your audiences – you build it. Your brand is what your audiences say about your business when you leave the room and it’s a combination of everything you do and everything you say.Continue Reading
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What is Brand?

By Lyndon Johnson On August 17, 2017 · Add Comment · In Branding, Communications Strategy, Lean Communications Methodology, Strategy, Toronto
Launching a brand You often hear entrepreneurs talking about launching a brand. The reality is it is not something that you create and communicate to your audiences – you build it. Your brand is what your audiences say about your business when you leave the room and it’s a combination of everything you do andContinue Reading
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3 Myths About Brand

By Lyndon Johnson On August 17, 2017 · Add Comment · In Branding, Communications Strategy, Strategy, Toronto
I’ve been to a number of events recently where people have been talking about brand – how to create it, how to manage it and the importance of it. Not once have I actually heard an accurate description of what brand is… of the last three presentations I’ve seen on the topic one didn’t mentionContinue Reading
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Negative Coverage Creates PR Problem for United

By Lyndon Johnson On April 11, 2017 · Add Comment · In Branding, Communications Strategy, Public Relations, Publicity, Strategy, Toronto
As a communicator it’s been fascinating watching United’s response to its “re-accommodation” of a passenger from one of its flights over the weekend.  It has created a public relations headache that it could easily have avoided. Holding Pattern As soon as the issue happened, United ground crew should have alerted the company’s senior communications executives.  InContinue Reading
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Audi tries to think different about advertising

By Lyndon Johnson On December 27, 2016 · Add Comment · In Branding, Communications Strategy, Public Relations, Strategy, Toronto
, I’m surprised that nobody has tried it before. When I heard Audi’s 60-second spot ‘Join the League of Performance’ there was no mistaking exactly what the company had tried to do. Apple’s famous ‘think different’ commercial is legendary. The company celebrated people who by, the company suggested, thinking differently to the majority had changedContinue Reading
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BBC Apprentice Series 12 Episode 10 – Gin Task

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Branding, Communications Strategy, Marketing, Strategy, Toronto
BBC Apprentice Series 12 Episode 10 – Gin Task The task for The Apprentice candidates in Series 12 Episode 10 is to create a new Gin product along with a visual brand identity. My initial thoughts are to focus on the luxury market.  Lots of existing companies go with green coloured labels of bottles & somethingContinue Reading
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BBC Apprentice Series 12 Episode 4 – Department Store

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Branding, Marketing, Public Relations, Toronto
BBC Apprentice Series 12 Episode 4 – Department Store In the BBC Apprentice Series 12 Episode 4 “Department Store” task there’s only one product here for me… the scarves. It’s the primary reason that tourists visit Liberty.  Choosing the scarves as well as creating an interactive window display in order to show them off.  It should captureContinue Reading
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BBC Apprentice Series 12 Episode 2 – Japanese Jeans

By Lyndon Johnson On December 12, 2016 · Add Comment · In BBC Apprentice, Branding, Communications Strategy, Marketing, Strategy, Toronto
BBC Apprentice Series 12 Episode 2 – Japanese Jeans In the BBC Apprentice Series 12 Episode 2 – Japanese Jeans task contestants had to create a new jeans brand. What’s Japanese for Jeans? Jinzu. That’s what I would have called the jeans in this task. ‘Jinzu – Japanese for Jeans’ would have been my advertising sloganContinue Reading
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