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Why nobody trusts press releases

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Media Relations, Media Relationships, Publicity, Strategy, Toronto
Research by a PR company claims that press releases are the most trusted source of company information.  I’m not convinced. Update: April 27 I’ve received no response to my tweet asking for clarification on the data. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy.     AUTHOR DETAILS Lyndon Johnson is theContinue Reading
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Why You Shouldn’t Pay a PR Agency Retainer

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Public Relations, Publicity, Strategy, Toronto
  If you’re a small business or startup and paying a traditional PR company to manage the relationships between your organization and the media here are three reasons you might want to reconsider the arrangement. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?       AUTHOR DETAILS Lyndon Johnson is theContinue Reading
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The Repetition Myth of Public Relations

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Public Relations, Publicity, Toronto
 There’s a myth started by the public relations industry that the more you repeat something the more credible it becomes. But, is it true?  That’s the topic of today’s THINK Public Relations Espresso. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?     AUTHOR DETAILS Lyndon Johnson is the founder andContinue Reading
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Most PR + Marketing is Publicity

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Marketing, Public Relations, Publicity, Strategy, Toronto
Last year I wrote a blog post about how I felt that most PR was either marketing or publicity.  In this edition of the THINK PR Espresso I revisit the topic and see whether anything has changed. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy.       AUTHOR DETAILS Lyndon JohnsonContinue Reading
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What Is Positioning?

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Strategy, Toronto
Positioning is a challenge for every small business. It is especially difficult when both the competition and prospective customer are large organizations. Effective positioning in these situations is about focusing on the value you can offer that a larger organization cannot.  Small businesses also have the advantage of being flexible, in terms of approach, modelContinue Reading
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What Is Engagement?

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Media Relations, Public Relations, Toronto
Engagement comes up in almost every conversation about PR, marketing and publicity, yet very few people are able to define it, how you measure it, or the value it delivers to an organization. What it’s not is an exchange on twitter or Facebook or shared content because you have asked them to. Engagement is theContinue Reading
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What’s The Difference Between A Press Release & A News Release

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Publicity, Strategy, Toronto
It’s very simple.  A press release is about distributing a single piece of information to as large an audience as possible, via the media.  A news release is about communicating news to an identified audience.  What’s the difference between information and news?  That will be the topic for tomorrow’s PR espresso.        Continue Reading
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What Is Content Marketing

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Marketing, Strategy, Toronto
Content marketing is the latest buzzword, but in reality, it’s nothing new!  It’s just marketing that uses content as the delivery mechanism for the call to action.       AUTHOR DETAILS Lyndon Johnson is the founder and general manager of COMMS.BAR™. COMMS.BAR provides early-stage companies with right size, right time communications strategy advice toContinue Reading
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How To Build Relationship With Journalists

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Media Relations, Media Relationships, Strategy, Toronto
Are you paying a PR company for pitching services, or are they helping you to build relationships with journalists?  If it’s the former, these tips will help you to do the latter       AUTHOR DETAILS Lyndon Johnson is the founder and general manager of COMMS.BAR™. COMMS.BAR provides early-stage companies with right size, rightContinue Reading
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Evaluating PR + Marketing Effort

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Marketing, Measurement, Public Relations, Strategy, Toronto
Evaluating the effectiveness of any communications program is essential – but too often agencies say it’s intangible – citing awareness and thought-leadership. In reality, if you know what success looks like before you start and create a campaign designed to achieve it, it’s easy to measure whether something is working. Here are a few tips:Continue Reading
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