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Threads: The future of journalism

By Lyndon Johnson On December 6, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Strategy, Toronto
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The best way to market a startup or small business

By Lyndon Johnson On December 6, 2017 · Add Comment · In Communications Strategy, Entrepreneurship, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Media Relations, Strategy, Toronto
What’s the best way to market a startup or small business It’s a question that I see almost every day.  Entrepreneurs looking for the “best” way to market a product, service or business.  They’re looking for a silver bullet.  The problem is there isn’t one.  Depending on which “expert” you follow, the future is socialContinue Reading
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The Truth About Email List-Building

By Lyndon Johnson On July 8, 2017 · Add Comment · In Communications Strategy, Marketing, Strategy, Toronto
Earlier this week Scott Stratten posted on LinkedIn complaining that he was being added to email lists by people he connected with on the platform.  It’s a growing problem, not just on LinkedIn but across every social network. The problem is that the entrepreneurs are repeatedly told that list building for distributing marketing content isContinue Reading
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Measuring Marketing is Binary

By Lyndon Johnson On July 6, 2017 · Add Comment · In Marketing, Measurement, Strategy, Toronto
Marketing has become overly complex. Many of the articles I read on the topic, whether traditional – analogue – marketing or using new online platforms and digital tools, fail to explain the essence of marketing. Ask many marketing ‘professionals’ to define marketing and they’d fail to do it in a single sentence. Marketing is simpleContinue Reading
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Redesigning public relations and marketing for entrepreneurs

By Lyndon Johnson On June 6, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Public Relations, Publicity, Strategy, Toronto
Recently I talked with Rivers Corbett, host of the Startup Canada Podcast, about how I’m redesigning public relations and marketing for entrepreneurs. We talked about: the need for clear definitions for public relations, marketing and publicity why most entrepreneurs should focus on building key relationships rather than media coverage the challenges associated with disruptive innovationContinue Reading
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How Russia Influenced The 2016 US Elections

By Lyndon Johnson On March 29, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Toronto
Over the past few months I’ve heard the question, “is there any evidence of Russia influencing the outcome of the US Presidential election?”. From what I’ve read and heard, the answer is unquestionably yes. Influence and influencers Influence, and influencers, are part of the language of the communications industry. They’re the new darlings of theContinue Reading
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Want to change the value public relations & marketing delivers?

By Lyndon Johnson On February 26, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Toronto
Want to change the value public relations & marketing delivers? Measure it differently! Chances are you’re measuring the return on your investment based on awareness. You’re also likely relying on awareness to deliver commercial value. The PR industry likes it that way. The problem with using awareness to measure the value of PR is thatContinue Reading
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Change the way you access public relations and marketing

By Lyndon Johnson On February 13, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Strategy, Toronto
More than 98 percent of entrepreneurs are unable to access the pr and marketing help they need to grow their businesses. Why? Because most agencies want a minimum of $5,000 per month and a minimum commitment of 3 months before they’ll do help you. In return for $15,000 most agencies provide cookie-cutter tactical programmes, rather thanContinue Reading
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Change the way you think about public relations & marketing

By Lyndon Johnson On February 12, 2017 · Add Comment · In Communications Strategy, Marketing, Public Relations, Strategy, Toronto
Change the way you think about public relations & marketing Public relations has a serious credibility issue. It’s expensive – an average agency retainer costs between 5 and 10 thousand dollars a month. It is hard to measure. At least, the way most agencies approach it it is impossible to measure. Most firms don’t evenContinue Reading
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Lean Communications Playbook

Entrepreneurs: Build Your PR & Marketing Playbook

By Lyndon Johnson On December 20, 2016 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Public Relations, Toronto
Entrepreneurs: Build Your PR & Marketing Playbook Entrepreneurs are in a hurry.  They want to see their visions turned in to reality as quickly as possible. Sometimes that hinders their progress, rather than helping. Entrepreneurs are like Quarterbacks trying to move their team down the field.  They can see the end zone and are looking forContinue Reading
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