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Generating Commercially-valuable Awareness | VIDEO

By Lyndon Johnson On September 12, 2019 · Add Comment · In #AgileMarketing, Agile Marketing, Communications Strategy, Lean Agile, Lean Communications Framework, Lean Communications Methodology, Measurement, Media Relations, Media Relationships, Public Relations, Publicity, Strategy

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How To Get Media Coverage – An Introduction For Entrepreneurs

By Lyndon Johnson On April 3, 2019 · Add Comment · In Media Relations, Media Relationships, Public Relations, Strategy
One of the most frequent conversations I have entrepreneurs is about pitching the media in order to secure coverage.  The majority have had limited success contacting journalists.  Even less have had a response to email pitches. This workshop explains how the media works and why most of what PR companies tell their customers – andContinue Reading
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PR, Retainer Fee, Savings

This post will save you $000s in PR retainer fees

By Lyndon Johnson On November 2, 2018 · Add Comment · In Communications Strategy, Media Relations, Media Relationships, Public Relations, Strategy, Toronto
THIS POST WILL SAVE YOU $000s IN PR RETAINER FEES If you’re paying a public relations agency thousands of dollars to issue and follow up press releases this post will explain how you can save money and increase your chances of achieving commercially-valuable media coverage. What’s more you will be able to measure the commercialContinue Reading
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Why nobody trusts press releases

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Media Relations, Media Relationships, Publicity, Strategy, Toronto
Research by a PR company claims that press releases are the most trusted source of company information.  I’m not convinced. Update: April 27 I’ve received no response to my tweet asking for clarification on the data. Watch another THINK PR Espresso for help with PR, marketing and publicity strategy.     AUTHOR DETAILS Lyndon Johnson is theContinue Reading
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How To Build Relationship With Journalists

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Media Relations, Media Relationships, Strategy, Toronto
Are you paying a PR company for pitching services, or are they helping you to build relationships with journalists?  If it’s the former, these tips will help you to do the latter       AUTHOR DETAILS Lyndon Johnson is the founder and general manager of COMMS.BAR™. COMMS.BAR provides early-stage companies with right size, rightContinue Reading
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Networking and Building Key Relationships

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Media Relationships, Public Relations, Toronto
Mutually beneficial relationships are the foundation of every good public relations campaign. One of the best ways to build them often is to offer help to somebody without the expectation of an immediate benefit.  A piece by Gary Vaynerchuk in the Wall Street Journal makes the point that first-mover advantage can be a powerful toolContinue Reading
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Disclosure and Transparency In Marketing

By Lyndon Johnson On December 15, 2017 · Add Comment · In Communications Strategy, Marketing, Measurement, Media Relationships, Strategy, Toronto
“Disclosure is overrated. Just assume everyone is being paid and enjoy the experience.”  This is, perhaps, the most concerning statement about social media and the real-time internet. Here’s why! Watch another THINK PR Espresso for help with PR, marketing and publicity strategy?
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What Is Buzz?

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Media Relations, Media Relationships, Strategy, Toronto
It is the, erm, buzz word for entrepreneurs and small business owners, but why?  Does your business or product launch really need buzz and what long-term impact will buzz have to your chances of successfully communicating with your audiences over a longer period of time? That’s all in the latest edition of the THINK PRContinue Reading
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Problem With Most Press Releases

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Media Relations, Media Relationships, Public Relations, Publicity, Toronto
Press releases are inextricably linked with PR – despite the fact that they are most often used as a publicity and promotion tool [there is no intent to use them to develop relationships with an audience – not even the media]. Press releases can – and, arguably, should be a valuable part of a smallContinue Reading
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How to write better press releases?

By Lyndon Johnson On September 24, 2017 · Add Comment · In Media Relations, Media Relationships, Toronto
“How do we get a journalists to pick up our press release?” It’s a question that COMMS.BAR specialists get asked regularly.  They’re an expensive way to find out whether you can get the media interested in an announcement and the truth is that most releases are distributed to mail boxes set up for the purposeContinue Reading
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