Why is public relations so expensive? (and how to reduce the cost)

By On · Add Comment · In Communications Strategy, Lean Communications Framework, Measurement, Public Relations, Strategy, Toronto
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What is Brand?

By On · Add Comment · In Branding, Communications Strategy, Lean Communications Methodology, Strategy, Toronto
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There’s no such thing as ‘off the record’

By On · Add Comment · In Media Relations, Media Relationships, Public Relations, Toronto
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The Truth About Email List-Building

By On · Add Comment · In Communications Strategy, Marketing, Strategy, Toronto
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Redesigning public relations and marketing for entrepreneurs

By On · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Public Relations, Publicity, Strategy, Toronto
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Negative Coverage Creates PR Problem for United

By On · Add Comment · In Branding, Communications Strategy, Public Relations, Publicity, Strategy, Toronto
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