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How To Tell If My Social Media “Expert” Isn’t An Expert

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Strategy, Toronto
This one is easy.  Ask them for the case listing details and number – and when they look confused or can’t give them to you then you’ll know.  The only way that anybody can, legitimately, bill themselves as an expert if they’ve been an expert witness in court.  The only way. For more on choosingContinue Reading
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Public Relations Is Long Term – Not Just Real Time

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Lean Communications Methodology, Public Relations, Strategy
DISCLOSURE: Ford Motor Company Canada provided me with a 2013 Ford Fusion Hybrid to drive from Toronto to SXSW, in Austin, TX, and back. I covered all additional costs including gas. Since my return I have also driven two other vehicles from the company – a CMAX and a Focus Plug-in Hybrid. In return, FordContinue Reading
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The Views Expressed Here Are Mine AND Those Of My Employer

By Lyndon Johnson On December 14, 2017 · Add Comment · In Communications Strategy, Public Relations, Publicity, Strategy, Toronto
“Views expressed are mine and not those of my employer” is a phrase that appears in many twitter profiles – and it’s meaningless.  Whether the individual promotes the company they work for – as is often the case – or it’s just that your followers know who you work for, the views and opinions expressedContinue Reading
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Threads: The future of journalism

By Lyndon Johnson On December 6, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Marketing, Public Relations, Strategy, Toronto
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The best way to market a startup or small business

By Lyndon Johnson On December 6, 2017 · Add Comment · In Communications Strategy, Entrepreneurship, Lean Communications Framework, Lean Communications Methodology, Marketing, Measurement, Media Relations, Strategy, Toronto
What’s the best way to market a startup or small business It’s a question that I see almost every day.  Entrepreneurs looking for the “best” way to market a product, service or business.  They’re looking for a silver bullet.  The problem is there isn’t one.  Depending on which “expert” you follow, the future is socialContinue Reading
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Lean Communications Canvas

The best way to pr a startup or small business

By Lyndon Johnson On December 6, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Lean Communications Methodology, Measurement, Public Relations, Strategy, Toronto
What’s the best way to PR a business? This is a question that I see at least once a day posted in discussion fora including Quora, LinkedIn, Alignable. It’s a question that is hard to answer. The truth is there is no default “best” way to use public relations to grow a business. There’s noContinue Reading
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Why is public relations so expensive? (and how to reduce the cost)

By Lyndon Johnson On November 10, 2017 · Add Comment · In Communications Strategy, Lean Communications Framework, Measurement, Public Relations, Strategy, Toronto
Why is public relations so expensive? The first question that any PR company asks when you enquire about working with them is ‘what’s your budget?’ And you tell them.  At least, you tell them the number you think is the going rate for the cookie-cutter PR ‘strategies’. That’s why public relations is so expensive. If youContinue Reading
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What is Brand?

By Lyndon Johnson On August 17, 2017 · Add Comment · In Branding, Communications Strategy, Lean Communications Methodology, Strategy, Toronto
Launching a brand You often hear entrepreneurs talking about launching a brand. The reality is it is not something that you create and communicate to your audiences – you build it. Your brand is what your audiences say about your business when you leave the room and it’s a combination of everything you do andContinue Reading
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3 Myths About Brand

By Lyndon Johnson On August 17, 2017 · Add Comment · In Branding, Communications Strategy, Strategy, Toronto
I’ve been to a number of events recently where people have been talking about brand – how to create it, how to manage it and the importance of it. Not once have I actually heard an accurate description of what brand is… of the last three presentations I’ve seen on the topic one didn’t mentionContinue Reading
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The Truth About Email List-Building

By Lyndon Johnson On July 8, 2017 · Add Comment · In Communications Strategy, Marketing, Strategy, Toronto
Earlier this week Scott Stratten posted on LinkedIn complaining that he was being added to email lists by people he connected with on the platform.  It’s a growing problem, not just on LinkedIn but across every social network. The problem is that the entrepreneurs are repeatedly told that list building for distributing marketing content isContinue Reading
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